About
Rachel Huff, President & Founder, is the go-to partner for in-house marketing and communications leaders who are too busy to run an agency search the right way. She has a knack for getting to the heart of an organization’s business needs and navigating the agency landscape to find their ideal match.
Rachel also shares her business development and relationship-building insights with agencies through individual workshops and as a facilitator with the 4A’s, offering instruction on new business curriculum to 600+ member agencies of all sizes, from small shops to large holding company agencies.
Rachel previously led business development and agency marketing at Weber Shandwick and 360PR+ and has consulted for firms of all sizes. She draws from more than a decade on the account side developing integrated communications campaigns for brands including John Hancock, Verizon, Ocean Spray, DraftKings, CVS and Life is Good.
Rachel extends her professional expertise through her nonprofit involvement. She serves on both the Board of Directors and the Marketing & Development Committee for Rosie’s Place, the nation’s first women’s shelter and a sanctuary for poor and homeless women, and co-founded its young professionals’ group, Friends of Rosie’s Place. She also served on the board of PR Club, New England’s oldest professional organization for public relations, communications and marketing professionals.
Testimonials
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“Consultants like Victoire & Co … are focusing more on doing more work upfront to evaluate needs, review agency capabilities and facilitate better relationships between agencies and potential clients.”
ADWEEK
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“When it came time to find an agency partner for a big, upcoming project, I didn’t know where to start, and I didn’t have the time to figure it out. With Victoire & Co, Rachel is providing an invaluable service: the unique ability to ask the right questions to quickly get to the bottom of what her clients want and need; extensive understanding of the agency landscape so that she can best match her clients to the agencies that will meet those needs; and a collaborative, supportive approach that makes the whole process easy and genuinely enjoyable.”
Kate Hickman, Head of Global Communications, Cerence
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"It has been absolutely incredible working with you on this project. We’ve been completely blown away by the talent of the firms, our access to the firms via your relationships, and the way you’ve organized the entire process. Bravo!!!”
Tim Huelskamp, CEO, 1440